Do you have a strategic plan in place for your business?  If not it’s time to do that!

There are a few things to put in place.

1.)    Your schedule – when are you working, what are you doing?  Make sure your schedule fits with your goals.  Work on projects that are income producing, bring you closer to your dreams or are fun for you and something you WANT to do.  Make sure to also schedule in family time and fun time.  Put your personal care on your calendar as an unmovable appointment.  This is extremely important also for your success.  Even if it’s an hour a day to exercise, make sure it gets on and stays on.

2.)     Your marketing – who is your target market, where are you going to find them and what are you going to do?  It is extremely important to have your target market in place.  This will allow you to be able to find them, market to them and get them into your inner circle. People do business with people they know, like and trust.  In your marketing you want to focus on your target, speak directly to them, show them the problem they are having and your solution and let them get to know you as a person.

3.)    Your sales – without sales you have no business.  You probably think you’re not a salesperson but you are.  You sell someone on the restaurant you want to eat at, the movie you want to see, etc.  Children are master salespeople so watch a child sometime and pick up some tricks on how to get someone to buy what you are selling.

Spend a day and map out all the above.  For example: When are you doing your blog, social media, marketing tactics, networking etc.  Put this all on a marketing calendar so you know the plan and can follow it daily.

Planning is how you will hit the goals you set for yourself.  If you are just winging it each day you will not get very far, you will burn out and you will end up out of business.  That is not what any entrepreneur wants to have happen!

Remember that a strategic plan is what’s going to keep you on track and moving forward.  The only place to go is up in your business when you know what you want to achieve!